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ApplePie is making a difference for franchise entrepreneurs across the country. But don't just take our word for it.


“My experience with ApplePie was unparalleled. I’ve been in New York real estate and business for many years and know how painful financing can be. The process was very smooth and efficient; I can only recommend ApplePie to other franchisees.”

Shimon Magrill, Multi-Unit Franchisee
Orangetheory Fitness

“I’ve done transactions with three other financial institutions in my life, and this was by far the easiest and best. In ApplePie, I finally found a lender who knew the franchise industry inside out. I felt informed the whole way through the process: no hiccups, no headaches. I’ve already recommended ApplePie to my friends!”

Jim Pihl, Multi-Unit Franchisee
Brightway Insurance

"From underwriting through closing, ApplePie offered fair and equitable loan options with the speed we required. That level of efficiency was simply not offered by traditional lenders. We were happy to be working with a company that leverages cutting edge technology. It just felt right."

Suneet Singal, Multi-Unit Franchisee
Wendy's

Einstein Bros Bagels Owner Talks About Financing with ApplePie Capital

“ApplePie was a breath of fresh air. As a growing multi-unit franchisee, I need a financial partner that I can depend on. I look forward to working with ApplePie Capital to fund my next franchise location.”

John Haley, Multi-Unit Franchisee
Jimmy John's

“ApplePie made me feel comfortable from our very first conversation. As a long-time area developer, it was immediately clear to me they knew what they were talking about. They were responsive, answered all my questions, and worked closely with me to make sure I got the rate and terms that fit my business. ApplePie knocked it out of the park.”

Mohammed Janny, Multi-Unit Franchisee
Massage Green Spa

“ApplePie helped me at a time when I needed financing quickly to secure my location and get my operation off the ground. In the long term, I think the extra cost is inconsequential and will ultimately spur my growth and success.”

Dean Coulopoulos, Franchisee
Salons by JC

We believe in American Dreamers and the power of hard working franchisees to spur new jobs and prosperity in their local communities.

"The process with ApplePie was efficient and fluent. There is one login, one website, and one person. The team at ApplePie was easy to work with, professional, and friendly."

Alpesh Trivedi, Multi-Unit Franchisee
My Salon Suite

ApplePie Value: Find solutions, offer help, be creative and kind

“ApplePie understood the unique aspects of our business as a franchise, didn’t require us to put up personal collateral, and qualified our loan with speed and care.”

Kara Davidson, Multi-Unit Franchisee
18|8 Fine Men's Salon

ApplePie Value: Always meet or exceed customer expectations

Making of ApplePie Capital

“It was truly a pleasure working with ApplePie. As a financial partner, they're at the top of our list.”

Jonathan Pikoff, Franchisee
Orangetheory Fitness

ApplePie can help put your new business on the map!
We fund franchise businesses across the U.S.

“ApplePie Capital provides a financing process that’s night and day compared to traditional options. They’ve set the bar with a digital application and funding experience. ApplePie is my ideal long term financial partner.”

Joe Brendel, Franchisee
Jimmy John's

“Everyone was phenomenal at ApplePie. My financial profile was relatively complex and the team at ApplePie was able to handle it with ease.””

Dan Peterson, Multi-Unit Franchisee
My Salon Suite

“I see ApplePie Capital as a strategic partner not only for my own business but for the franchise industry as a whole. I’ve been looking for a financial partner to work with on my multi-unit plan, and ApplePie has really stepped up to the plate. I don’t hesitate to recommend them to my fellow franchisees.”

Dennis Daughety, Multi-Unit Franchisee
Phenix Salon Suites

Did you know? We offer six month interest-only periods on new units

“Despite nearly 20 years of franchise experience, I found it difficult to find new unit financing with rates and terms that worked for my business. ApplePie changed that--they offered exactly the right loan for my needs, and their consultative approach was something that set them apart from other lenders.”

Gail Lawson, Franchisee
Sola Salon Studios

ApplePie Value: Be fearless about change and commit to making a difference

“The reason why I like ApplePie Capital is that they don’t just focus on where you are but where you are going. They look at the full story of a franchisee.”

JD Penland, Multi-Unit Franchisee
East Coast Wings & Grill

“ApplePie made it easy for me to relocate my existing business and meet my remodel obligations. I paid nothing up front and was able to finance the entire project with predictable monthly payments. The additional revenues from my new location will more than offset my monthly loan payments, so the whole transaction is cash flow positive.”

John Ichlokmanian, Franchisee
Fast-Fix Jewelry & Watch Repairs

“I’ve been in business for 45 years and worked with many lenders. This was one of the most pleasant lending experiences I’ve ever had. I recommend ApplePie Capital to any franchisee.”

Keith Sirios, Multi-Unit Franchisee
Massage Green Spa

ApplePie Value: Leverage technology and data to deliver customer value

Our aim is not to just fund loans, but to partner with you over the long term and foster the growth of your business

“We originally self-financed the business, but then wanted to increase our liquidity and improve the return on our invested capital. ApplePie was able to make a loan against the cash flows of the business. They funded us quickly and provided financial flexibility for a down payment on a new location we are evaluating.”

Bob Montgomery & Karen Trisko, Multi-Unit Franchisees
Phenix Salon Suites

“ApplePie Capital provided fair and timely financing to ensure the buildout of my first Pinot’s Palette location. They were very responsive and able to process and fund my loan in the time frame I needed to open on schedule.”

Maria Cabrera, Franchisee
Pinot's Palette

Welcome to ApplePie Capital

“ApplePie Capital really stood out from other lenders with easy to understand documents, no personal collateral requirements, and a straightforward application. My partners and I have been in the small business industry for a long time, and ApplePie’s process was better than most. We’ll definitely be looking to them for our next units.”

Pete Berman, Multi-Unit Franchisee
Phenix Salon Suites

“ApplePie helped me plan the financing of my multi-unit rollout. They showed me how to structure my financing to accelerate growth, and they made a commitment for future units. Their application was easy, I received the money I needed quickly, and I got a long-term plan: perfect.”

David Klein, Multi-Unit Franchisee
18|8 Fine Men's Salon

“I quickly felt good about working with ApplePie. I had been working with another lender for almost a year and was never able to complete a loan. Within 45 days of my first call with ApplePie, the money was in my bank. In all respects, ApplePie was better, they took me seriously and handled my loan with a sense of urgency.”

Bryan Jones, Multi-Unit Franchisee
Jersey Mike's