News & Press

Mar 31, 2015

ApplePie Capital Partners With Three More Franchise Brands

Eleven Franchisors Now Participating At Leading Marketplace For Franchise Loans 

San Francisco, March 31, 2015 ApplePie Capital, the first marketplace lender solely dedicated to the franchise industry, today announced partnership agreements with Brain Balance Achievement Centers, Brightway Insurance and Capriotti’s Sandwich Shop.

Each franchise brand has been pre-qualified by ApplePie Capital in order to provide a fast and efficient financing alternative for their franchisees. ApplePie Capital provides qualified franchisee borrowers with loans of $100,000 to $1,000,000 to start, expand, remodel, refinance, or recapitalize their business. ApplePie Capital then enables individual and institutional investors seeking attractive fixed-income returns to invest in these opportunities on their franchise loan marketplace.

Feb 12, 2015  |  Colin Wilhelm

New Marketplace Lender ApplePie Targets Franchisees

ApplePie Capital, a new marketplace lender that specializes in lending to franchises, has officially opened for business.

The San Francisco startup closed its seed round of initial funding in July after raising $3.8 million from venture capital investors such as Freestyle Capital, QED Investors, and Signia Venture Partners. It completed its first loan this week and has secured partnerships with seven franchise chains ranging from salons to jewelry repair to pizza.

"We're completely focused on the franchise industry," co-founder and Chief Executive Officer Denise Thomas said in an interview, adding that franchisees will typically be referred to ApplePie by the parent company.

Feb 11, 2015  |  Mark Calvey

ApplePie Capital making first loans to franchisees amid strong demand

San Francisco-based ApplePie Capital, a marketplace lender focused on financing franchisees, said Wednesday that it began lending with more than $25 million in loan demand.

The firm also said it's now working with seven franchised brands. Phenix Salon Suites is the latest brand, or franchisor, to join the platform. ApplePie CEO Denise Thomas said the company is negotiating with several other brands that want to work with the marketplace lender, which was established last November.

"The strong demand that we've seen from the franchise industry in just a few months shows that franchise entrepreneurs are in real need of a more efficient alternative to traditional lenders," Thomas said. "We bring unprecedented speed and efficiency to franchise borrowers who for decades have relied on time-consuming, offline processes."

Feb 11, 2015  |  Jonathan Maze

Lending program generates interest from franchisees

ApplePie Capital is bringing investors to the franchise lending business.

The San Francisco-based startup officially launched this week a marketplace-lending program for franchises. Since its soft launch in November, it has already generated $25 million in loan demand from franchises, including those with restaurants like Einstein Bros. Bagels and Marco’s Pizza.

Marketplace lending is similar to crowdfunding, or crowd lending, in that it gives investors the opportunity to participate in a loan to an organization — in this instance, franchise businesses.

The difference is that marketplace lenders like ApplePie guarantee funding to the franchisee and then give qualified investors the opportunity to participate in those loans.

Feb 11, 2015

ApplePie Capital Officially Launches Franchise Loan Marketplace

Company Closes First Franchise Loan, Receives Over $25 Million In Capital Demand During Soft Launch, Partners With Phenix Salon Suites

San Francisco, February 11, 2015 ApplePie Capital, the first marketplace lender solely dedicated to the franchise industry, today announced the official launch of its franchise loan marketplace, which connects franchise entrepreneurs looking for capital with qualified investors seeking attractive fixed-income returns.

The company also announced that it closed its first franchise loan, and said it has received over $25 million in capital demand from franchise entrepreneurs since its soft-launch in November. The firm announced that there are now seven franchise brands participating in the marketplace. The latest brand to join is Phenix Salon Suites. ApplePie Capital expects to announce several more brand partnerships in the coming months.

San Francisco Business Times
Jan 29, 2015  |  Mark Calvey

ApplePie Capital makes it easier for wealthy to finance small business

ApplePie Capital is a new marketplace lender that focuses on lending $100,000 to $1 million to franchisees of selected companies or "brands" that have partnered with the San Francisco company.

Most marketplace lenders focus on small business loans under $1 million that traditional bankers find difficult to make, especially doing so quickly.

ApplePie CEO Denise Thomas says the company plans to extend small business loans in under 30 days. The firm, which has a strong pipeline, hasn't yet closed its first loan. But Apple Pie plans to have everything in place next month so accredited investors can participate in its loans to franchisees.

Jan 2, 2015

ApplePie Capital: P2P Lending Franchise Business Loans

After launching the first online securities auction 14 years ago, Denise Thomas and co-founder Steve Pelletier started watching the recent growth in peer lending and decided that they could provide a more efficient way for small businesses to access capital.

The company presents another model in the fast-growing p2p space, one that is offering lower rates on small business loans due to lower relative risk in the franchise model and a proprietary credit model built on years of industry experience.

Dec 3, 2014

Surprising Way to Triple Your Dividends

Many risk-averse investors seek out the stability of big, recession-proof brands… Brands like McDonald’s (NYSE: MCD) or Burger King (NYSE: BKW). These stocks may help you sleep at night, but they sure don’t offer much yield. Dividends from Burger King are less than 1% and “high-yielding” McDonald’s offers just 3.5%.

But what if you could invest in recession-proof brands like these and earn yields of 8% to 12% instead?  You can…

Nov 20, 2014

Franchise Funding Just Got Easier

There's a new franchise funding alternative in town: ApplePie Capital, which announced its presence as a franchise lender and unveiled its website last week. The idea behind the company is to provide a franchise loan marketplace that connects franchisees in need of capital with investors seeking fixed-income returns, in this case by investing in operators of proven franchise brands. The marketplace will launch in Q1 2015 and offer loans ranging from $100,000 to $1 million.

ApplePie will work exclusively with franchises, says co-founder and CEO Denise Thomas. The company's founding brands are Marco's Pizza, Fast-Fix Jewelry and Watch Repairs, Nothing Bundt Cakes, AdvantaClean, Sola Salon Studios, and RNR Custom Wheels and Tire Express.

Crowdfund Insider
Nov 19, 2014

ApplePie Capital Matches Peer to Peer Lending with Franchise Loans

San Francisco based ApplePie Capital is preparing to launch a “first-ever” franchise loan marketplace that will connect  franchise brands and their entrepreneurs with investors seeking  fixed income returns.  ApplePie was launched in 2013 and raised funding earlier in 2014 in the amount of $3.77 million from Freestyle Capital, QED Investors, Signia Venture Partners and more.

ApplePie Capital seeks to bridge the financing gap for qualified entrepreneurs who wish to open or expand their franchise business by matching investors to franchisees. ApplePie wants to use the power of P2P lending to “democratize” access to capital.