Franchisee finds strategic financial partner with ApplePie

A case study of Multi-Unit franchisee Keith Sirois, Tampa, FL

New Unit Buildout

  • Build-out expenses
  • Equipment
  • Working Capital

Custom Lending Package

  • $225,000 fixed rate loan
  • 6-month interest only period


  • Efficient funding process
  • Simple application and funding
  • Financing plan for multi-unit rollout

Keith Sirois has been a leader throughout his life. After serving in the United States Navy as a Communication/Cryptologic Technician, Keith has spent the past 40 years in the foodservice industry, overseeing restaurant operations large and small including franchise systems with more than 800 restaurants. He is currently the CEO of Big Boy Restaurants, and has previously held management roles at brands such as Checkers, Mrs. Fields Cookies, and Taco Bell.

“I’ve been in business for 45 years and worked with many lenders. This was one of the most pleasant lending experiences I’ve ever had. I recommend ApplePie Capital to any franchisee.”
Keith Sirois
Massage Green Spa multi-unit franchisee

As a franchise industry veteran, Keith knows the value of working with quality brands, which led him to becoming a franchisee with Massage Green Spa, an innovative health and wellness luxury spa that features a price point everyone can afford. He signed on with Massage Green to open three locations in Florida, and was midway through his financing plan for the first location in Tampa when he met a member of the ApplePie team at a conference. 

“I had been working with another lender for about eight weeks, but it was not a pleasant experience,” Keith recalled. The lender did not communicate its requirements at the beginning, which led to an extensive, drawn out underwriting and documentation process. 

“After meeting with ApplePie, I decided to make the switch right away,” said Keith. “Not only were ApplePie’s terms better, they understood the Massage Green Spa brand, were clear about what was required, and didn’t change the rules midway through the funding process.” 

As Keith continues to grow his franchise footprint, he plans to work with ApplePie as his strategic financial partner. In Keith’s words, “It’s a big deal for a business owner to find a lender who is easy to deal with and I plan to stick with ApplePie.”

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