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A Recipe for Success

We democratize access to capital for franchise businesses.


ApplePie Capital is an innovative online lender dedicated to the franchise industry.

We enable high-quality franchise brands, their entrepreneurs, and investors to achieve the growth and financial rewards they are looking for. We seek to bring a new economy to franchise financing, creating a simple online experience, lowering barriers to entry and unlocking capital for entrepreneurs who deserve it.

By connecting qualified borrowers, proven brands, and individual and institutional investors, we’re increasing financial efficiencies and helping entrepreneurs start and expand businesses, create jobs, and bring brands we love to new communities. All while offering investors unprecedented access to a new asset class of proven small businesses.

Why we the franchise industry

Franchise Industry Profile - 2016
Franchise Industry Employment in the US